FAQ

• Existing pet food options may lack the necessary balance and completeness and contain many fillers and highly processed ingredients, potentially leading to health issues like obesity, cancer, and diabetes in pets.
• Fresh diets offer numerous health benefits over existing pet food options. It contains fresh whole foods and natural micronutrients to support optimum digestion, muscle growth and immune health. Feeding a fresh food diet ultimately prevents medical conditions, maintains a healthy weight, and increases lifespan and wellbeing. 
• Many pet owners have observed improvements in their pets' health with fresh food, including smoother and less inflamed skin and coat, more energy, longer walks, less faeces, and better poops, making it a worthwhile choice.

• Our meals are carefully developed by professional veterinarians and veterinary nutritionists to ensure balanced and complete nutrition.
• We select high-quality ingredients, gently cook them according to rigorous standards to maintain optimal nutrition, and package them securely for delivery.
• Each recipe is designed to match your dog’s daily energy needs with human-grade ingredients, ensuring optimal health and nutrition.

• Our recipes are designed by professional veterinarians and pet nutritionists to meet the unique nutritional needs of dogs.
• We developed a proprietary algorithm based on proven research to calculate their unique portion size based on factors like weight, age, activity level, and body condition.
• Each recipe contains a balanced mix of protein, carbohydrates, vegetables, vitamins, minerals, and fats to support your dog’s health and well-being. We also include natural supplements including egg shell membrane, eggshell and kelp powder for natural microminerals and priced ingredients like collagen, glucosamine and essential fatty acids.
• Each recipe is designed with specific needs or groups in mind, our algorithm will make suggestions based on your pet's profile.

• Yes, it's important to refrigerate our food as it's made fresh without preservatives. Store unused diets in the freezer for up to 3 months, and required portions in the refrigerator for up to a week. 
• A guide on proper storage and feeding will be provided with your order. Please refer to the provided guidelines to ensure the freshness and safety of the food.

No, our pre-portioned meals are ready to serve directly from the fridge after defrosting. For extra kisses and wags, we recommend heating the packet in warm water or cooking the foods via stove or microwave.

• While homemade diets are an option, research shows that many homemade dog diets fail to meet nutritional requirements, especially important minerals like calcium. 
  
• Our food is precisely formulated to meet your dog’s nutritional needs, ensuring they receive optimal nutrition without the risk of deficiencies or overdosing.

Yes, our recipes are suitable for all life stages. Simply enter your dog’s age in our questionnaire to receive a customized plan. We recommend feeding fresh food diets to pups more than 6 months old. 

Yes, our recipes meet or exceed AAFCO’s standards for complete and balanced nutrition.

• We provide transition instructions to gradually introduce our food over a 10-day period to minimize digestive upset.
• Our chicken and duck recipes are especially suitable for sensitive tummies.

• Whilst every dog is different and we cannot predict allergens, our recipes and strict cooking protocols are designed to minimise the risk of allergies. Our diets are 100% free of corn, soy, gluten, fillers and other nasties that often cause allergies and inflammation. 
• We offer allergen-avoiding options like our duck recipes.
• If your dog develops allergy symptoms, contact us to discuss alternative food options. Please also watch this space as we develop further options with extra sensitive fur babies in mind.