Our Foods
We do everything in our arsenal to ensure our furry friends receive the most mouth-watering, tail-wagging, wholesome goodness they truly deserve. Furri Food diets are as much functional nutritious powerhouses, as are preventative and future-proof. They are:
- Nourishingly natural, made fresh to order using only human-grade ingredients.
- Gently cooked to retain the most nutritional integrity and texture.
- Meticulously formulated to meet and exceed industry standards (AAFCO and NRC) by veterinarians and veterinary nutritionists.
- Suitable for all life stages, from puppies (including large-breed dogs) to adulthood to ageing goldies to pregnant and lactating pups. We recommend only feeding fresh food diets to pups more than 6 months old.
- Ideal calcium to phosphorus ratio of 1.3 to 1, which supports healthy bone and tissue growth.
- Balanced omega-6:3 ratio between 1.3:1 and 3.5:1 so that our diets help reduce inflammation, much lower than the AAFCO recommendation of 30:1.
- Contain super-ingredients like eggshell membrane (ESM) and eggshell powder as nature's most bioavailable collagen and calcium supplementation. Alongside kelp powder to complete the micromineral portfolio alongside a multitude of functional benefits.
Head to our ingredient features to learn more about our diets. We promise to maintain our commitment to quality and transparent labelling, even our proprietary recipe, as dedicated pet parents like yourselves deserve the utmost transparency.
We are so excited and honoured that you have chosen us to be part of this amazing transformative journey. We hope you like our products as much as your furry friends do!
Gentle-Belly Antioxidant Chicken Purple Sweet Potato Delight
This recipe is highly digestible and gut friendly. It is made with sensitive tummies in mind, but is the perfect all rounder diet suitable for all dogs. Our most cost effective diet, making it great for large dogs.
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Health Benefits
- Great choice for sensitive tummies and overweight pups - easy to digest, low glycaemic and highly bioavailable.
- High in protein, low in fats.
- Rich in omega-3s for gut healing and anti-inflammation.
- Relieves mild gastrointestinal issues and mild pancreatitis *
* If your pet has active pancreatitis or persistent gastrointestinal issues, we recommend consulting with your vet and sticking to commercially available prescription diets, such as Royal Canin GI Low Fat or Hill’s I/D.
Ingredients
Hormone- free Chicken Breast, Chicken Liver, Chicken Heart, Millet, Sweet Potato, Carrots, Broccoli, Spinach, Apple, Salmon Oil, Organic Sunflower Oil, Eggshell Powder, Eggshell Membrane, Organic Kelp Powder
* contains 47% chicken
Nutritional Information
Average Composition as Fed:
- Protein: 16%
- Fat: 3%
- Carbohydrate: 8%
- Moisture: 73%
Calorie Content: 1255 kcal/kg
Calcium : Phosphorous Ratio = 1.3 : 1
Omega 6 : Omega 3 Ratio = 3.1 : 1
Metabolised Energy: 5536 kcal/kg
Heart, Immune-boost Beef Tricolor Grains Fuel
This diet is a chock-a-block of nourishing, essential goodness. It is our most caloric dense, making it great for active dogs or dogs with smaller appetites.
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Health Benefits
- Perfect for active dogs, oldies, and picky eaters, or pups with smaller appetites.
- High in protein, moderate-high fat content. Most caloric dense recipe.
- Great for heart health - rich in heart-friendly amino acids, including carnitine and taurine.
- May not be suitable for sensitive guts, pancreatitis.
- May not be suitable for growing large breed puppies.
Ingredients
Beef, Beef Liver, Millet, Organic Quinoa, Brown Rice, Carrots, Broccoli, Mushroom, Salmon Oil, Organic Sunflower Oil, Eggshell Powder, Eggshell Membrane, Organic Kelp Powder
* contains 54% beef
Nutritional Information
Average Composition as Fed:
- Protein: 16%
- Fat: 5%
- Carbohydrate: 10%
- Moisture: 73%
Calorie Content: 1433 kcal/kg
Calcium : Phosphorous Ratio = 1.3 : 1
Omega 6 : Omega 3 Ratio = 3.1 : 1
Metabolised Energy: 5536 kcal/kg
Anti-inflammatory Duck Goji Sensitivity Control
Bursting with essential fatty acids (EFAs), and containing the highest EPA and DHA content, this is the go-to recipe to support skin & coat, healthy joints, heart & brain health, and overall well-being.
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Health Benefits
- Highest anti-inflammatory omega-3s, making this great for concerns like itchy skin, arthritis, as well as helping to reduce the risk of cancer.
- Highest EPA + DHA content and good source of amino acids to boost brain development + digestion.
- Perfect for growing puppies and reproduction.
- Great choice for large breed dogs, with lower calories and high protein, so they can eat more and not feel hungry. Includes many anti-inflammatory and chondroprotective properties, being highest in EFAs, eggshell membrane, and a balanced Ca:P ratio, that specifically support their joints and musculoskeletal growth.
Ingredients
Tilapia, Salmon, Millet, Brown Rice, Pumpkin, Green Bean, Cauliflower, Flaxseed Oil, Organic Sunflower Oil, Eggshell powder, Eggshell Membrane, Organic Kelp Powder
- contains 53% fish
Nutritional Information
Average Composition as Fed:
- Protein: 15%
- Fat: 3%
- Carbohydrate: 9%
- Moisture: 73%
Calorie Content: 1240 kcal/kg
Calcium : Phosphorous Ratio = 1.3 : 1
Omega 6 : Omega 3 Ratio = 1.3 : 1
Metabolised Energy: 4623 kcal/kg
Furtastic Super Anti-inflammatory Omega Fish Vitality
Formulated with the allergic and sensitive pups of Hong Kong in mind. Our duck recipe is more hypoallergenic than others, and is our leanest recipe.
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Health Benefits
- Perfect for sensitive and allergic dogs, as well as overweight pups.
- Hypoallergenic - great for skin and gut health.
- Leanest recipe with lowest fat content, high protein and lots of fermentable fibre.
- Relieves mild gastrointestinal issues and mild pancreatitis*.
- Great for puppies. Suitable for growing large breed dogs, with lower fat and calories, so they can eat appropriately to allow skeletal growth and not be hungry.
* If your pet has active pancreatitis or persistent gastrointestinal issues, we recommend consulting with your vet and sticking to commercially available prescription diets, such as Royal Canin GI Low Fat or Hill’s I/D.
Ingredients
Duck Breast, Millet, Organic Quinoa, Pumpkin, Carrots, Green Bean, Goji Berry, Salmon Oil, Organic Sunflower Oil, Eggshell Powder, Eggshell Membrane, Organic Kelp Powder
* contains 50% duck breast
Nutritional Information
Average Composition as Fed:
- Protein: 15%
- Fat: 3%
- Carbohydrate: 9%
- Moisture: 73%
Calorie Content: 1209 kcal/kg
Calcium : Phosphorous Ratio = 1.3 : 1
Omega 6 : Omega 3 Ratio = 3.3 : 1
Metabolised Energy: 4393 kcal/kg